Enabling design at scale

When telecom giants Virgin Media and O2 merged, each brought its own established design systems and tools. The challenge was to align these without disrupting delivery or diluting brand identity.

Initially, we partnered with the O2 design team to help migrate their design system into Figma, streamlining their workflow and modernising their toolkit. This set the foundation for collaboration with the Virgin Media team, with the goal of building a shared, scalable system that could support both brands.

We supported the teams in:

• Consolidating design assets into a shared, cloud-based system (Figma)

• Creating a unified structure that allows brand differentiation while maintaining consistency

• Improving collaboration between designers, developers, and product teams

• Documenting shared guidelines for scalable, efficient design work

• Faster product delivery: By using shared components and templates, teams could build and launch pages and features more quickly—with fewer design decisions required from scratch.

• Greater design consistency: A unified foundation ensured that both brands maintained a polished, professional look across digital products, reducing inconsistencies and rework.

• Improved collaboration: Designers, developers, and stakeholders were finally working from the same system in Figma—cutting down on misunderstandings, delays, and duplicated effort.

• Reduced training and onboarding time: New team members could ramp up faster with clear documentation, structured libraries, and brand-aligned design guidance.

• Scalable infrastructure: The new system gave both brands the flexibility to grow independently, while still benefiting from shared tools, processes, and governance

We partner with internal teams to build flexible design systems that streamline workflows and support agile collaboration.