Client: Greene king
Greene King Careers Website
Greene King is one of the UK’s largest pub and brewing companies, operating over 2,600 pubs, restaurants, and hotels nationwide and employing thousands across the hospitality industry.

Services: UXUI, Research, Strategy & Planning, Design systems, Photography, Copy, Employer Branding


The Challenge
Greene King, one of the UK’s leading pub and brewing companies, needed a modern, engaging careers website to attract top talent across a variety of roles—from hospitality teams to corporate professionals. The existing site was outdated, with poor mobile usability, inconsistent branding, and a complex application journey that discouraged candidates from applying.

The solution
Leading the design of the new Greene King Careers website, focusing on:
- User-Centric Design: Conducted user research to understand job seekers’ needs, pain points, and motivations.
- Mobile-First Approach: Designed responsive layouts to ensure seamless experiences on all devices.
- Enhanced Employer Brand: Brought Greene King’s vibrant culture and values to life through authentic imagery, bold typography, and engaging storytelling.
- Streamlined Application Process: Simplified navigation and integrated clear calls to action, reducing steps in the application journey.
- Accessibility: Ensured AA-level accessibility compliance for inclusive user experiences.



The Results
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30% increase in application completion rates within 3 months of launch.
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Significantly reduced bounce rates on mobile devices.
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Positive feedback from HR teams and job seekers on the improved look and usability.
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Strengthened Greene King’s position as an employer of choice in the hospitality sector.
Your team, supercharged
We partner with internal teams to build flexible design systems that streamline workflows and support agile collaboration.
Tell us about your project
Our goal is to nurture your vision and provide innovative, custom solutions for all your product and marketing needs. Please note that we take on a limited number of projects each quarter.
The company
Our mission is to bring success to startups,
small and medium size businesses.
General Commercial Registry No (GEMI): 185473403000
Made with love, in London, UK
Contact
Email: hello@wearebrandvision.com
Tel +44 07960 968277 (9am -5pm)
Tel +30 69823 10 229 (9am -5pm)
HQ: Moschonision 1, Nea Smyrni, Athens, Greece 17121
